A sunset over open fields with the word Gloucestershire overlaid
A sunset over open fields with the word Gloucestershire overlaid

Invest in Gloucestershire launch inspiring new video on the international stage

The Invest in Gloucestershire team have produced an inspiring place setting video highlighting the County’s strengths in cyber and digital technology, agri-tech, advanced engineering and renewables.

Gloucestershire has an impressive reputation for high growth business and innovation, especially now with the county earmarked for strong economic growth and many new infrastructure and development projects such as the Forum in Gloucester and the Golden Valley development in West Cheltenham. The landmark video has been produced to reach out to international businesses to showcase the many benefits and assets the county has to offer and demonstrate that Gloucestershire is a great place for businesses to innovate and grow.

Utilising many local successful businesses and iconic locations including Moog, Sartorius, Gloucester Cathedral, Cheltenham Racecourse, Gloucestershire Airport and Cotswold Airport, the video also showcases the fantastic local talent and educational offering and of course the area’s stunning location.

As well as being used to attract new businesses to the area, existing firms can use the video in HR campaigns to attract new talent.

David Jackson, Manager of Marketing Cheltenham at Cheltenham Borough Council said: “In a normal year, Cheltenham welcomes well in excess of 2 million visitors, so as the town’s visitor economy, hospitality and cultural sectors all get back into full swing again, we wanted to make sure visitors have every opportunity to explore all that the town has to offer.

A birds eye view of a motorway
The motorways linking Cheltenham to the some of the UKs biggest cities.

The Inward Investment team at GFirst LEP, an EU-funded project, was set up in 2019 to attract new Foreign Direct Investment (FDI) into Gloucestershire. It also aims to facilitate investment, innovation and growth to the region, and has celebrated some impressive new inward investors who are working in sustainable technology and innovation. This includes ZeroAvia; a US aerospace firm leading the way in hydrogen technology. The project has already helped to create over 60 highly skilled jobs and the team will be promoting the video at a select number of targeted global events.

Phil Clement, Head of Inward Investment said “This business-focussed video allows us to highlight to key decision-makers in firms across the world the benefits of locating a business in Gloucestershire. It will be an important tool for our international promotional activities.”

The Invest in Gloucestershire team would like to thank all contributors to the video.

For further information on GFirst LEP and their Inward Investment project, please contact Phil Clement, Head of Inward Investment; phil.clement@gfirstlep.com

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