Ian George, Director of Festivals at Cheltenham Festivals, and one of those involved in the rebranding exercise said they are proud to be part of Cheltenham’s cultural offering, having hosted festivals here since 1945.
“The Festivals are an integral part of Cheltenham’s unique offer as a Cultural Destination, as we bring together the hottest new talent and the very best in the best,” he said. “There are few other towns in England which play host to such an astonishing breadth of artists, authors, musicians, scientists and writers each year.
Our year-round outreach projects engage with our national and local community’s and culminate at the Festivals, bringing people of diverse ages and backgrounds together in a celebration of the Arts and Science which we believe should be accessible to all.
One of the things that’s special about festivals in Cheltenham is the stunning Regency architecture and backdrop of the Cotswolds hills.”